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Wedding Photographer London Jez Dickson shoots a wedding at The Reform Club, London, United Kingdom

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Wedding Photographer : Jez Dickson  
Couple : Julie & Mano
Wedding Photographer London
Ceremony Location : Whitehall, London
Reception : The Reform Club, London
Wedding Date : March 24th 2012

Tell us a little about yourself??

Husband to one, Father of two, second most popular male in our house (after the pony) and a photographer.

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How do you think or would like people to describe you?

Pretty stout sort of chap I suppose. Given the choice though it would be a good dad.

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Tell us a little bit about the wedding day?

n/a

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How did you get into wedding photography?

Like most, stuck my name out there, closed my eyes and hoped people would like what I did enough to book me to shoot their wedding. I studied photography whilst in my previous job so when redundancy came I could hit the ground running.

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How long have you been a wedding photographer?

Since early 2002’s so coming up for my 12th year

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

Hard work. Boring but true, and following my gut instinct. Mistakes? Probably following my gut instinct too much!

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

Ohh difficult one, I would say first and foremost they need to be comfortable with the photographer, and his or her work. After that it’s finer details really. I like to offer a tangible product to my clients, as I think that’s far more important than just giving images on a hard drive.

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How do you advertise yourself and what for you has really worked?

2008 Google Ad words worked extremely well for me, but they changed the rules and have made it less fun for both the advertiser and the user, so I don’t tend to use that method as much. Over 90% of my work comes from recommendation, so that would be my most effective ‘advertising’ if that counts.

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Why do you think people hire you?

Largely because they have been recommended to me, hopefully because they like the way I shoot and go about my business.

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How many weddings do you average per year?

25-30

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Whose wedding would you love to shoot?

Someone famous? Probably the photographer Vincent Peters because the guest list would be a bevy of beauties (am I allowed to say that?) Anyone who buys into how I shoot. Clients have a myriad of choice nowadays so it’s a great privilege to work for people that ‘buy’ me.

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If you were asked to shoot a destination wedding, where would you hope it would be?

It was originally India, but I've been lucky enough to do that now, Cuba could be interesting.

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What equipment do you have for a typical wedding day?

Two Nikon Bodies and three primes 35mm, 50mm 85mm. I have a 24mm which comes out occasionally and always have some sort of film camera with me on the day, whichever is my favourite at the time. Currently it’s a Voitglander, although that is mainly used for personal work in all honesty.

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What is the most challenging thing about a wedding.

Sometimes the logistics in London need a fair bit of time planning prior to the day, but probably like most photographers, light would be top of the list.

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Do you have an approach to a wedding?

Only that I go out to shoot ‘that’ shot each and every time I shoot. I know I will never get it but it’s the trying that’s the fun part of the job.

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Who or what inspires you?

Photographically, Eve Arnold has always been my favourite. I love Vincent Peters stuff as well. Outside of photography probably my good lady. Cliché and cheesy I know but probably true. I’m always inspired by people who have a bit of character about them as well, whatever their background or field of expertise.

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Best & Worst marketing idea so far?

Best would probably be using up some shoe leather and walking around London talking to people who offer a decent solid working relationship. Worst? Ermm I’m not the best at Facebook as I’m not a big fan. I know it can be done to and extremely effective degree, but it doesn’t really float my boat, so probably that I would say.

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If you weren't a photographer, what would you be?

A tailor maybe, My Granddad was a cobbler and I have always been fascinated by the craft of making things of quality that last.

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Share your favourite image of the day and why?

Possibly this one because its not your typical wedding image, I will never shoot it again and its totally unique to the couple. I think that’s one of the biggest challenges facing wedding photographers. You work very hard to develop a style to get booked for but you need to provide images that are unique to each client.

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Do you have any goals for the future photography related or otherwise?

Photography-wise would be to shoot more personal stuff which in turn will benefit my weddings work. Non photography, I would just like to see my daughters happy, much like any Dad really.

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What do you think is key to being a successful wedding photographer?

Look after your clients and they will look after you, always try for ‘that’ shot and never stop learning.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

There are a few whose work I admire greatly, two of whom are friends, but they haven’t offered me enough to mention their names!

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Proudest moment so far. Photography related or otherwise?

Being booked by other photographers always puts a feather in your cap, so those times probably. Outside of photography it would be something to do with my two daughters, however I haven’t chosen which of them is my favourite yet, so its difficult to say!

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Visit Jez Dickson's Website  








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