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Wedding Photographer Tellaro (Italy) Gabriele Lopez shoots a wedding at Tellaro (Italy), Italy

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Wedding Photographer : Gabriele Lopez  
Couple : Mattia & Carolina
Wedding Photographer Tellaro (Italy)
Ceremony Location : Tellaro (Italy)
Reception : Tellaro (Italy)
Wedding Date : June 2013

Tell us a little about yourself??

I am a professional photographer born in 1974 in Milan, Italy...lived mostly here.

I would just like to mention here the 2 people that helped me shoot this wedding

Massimo Volontè
Vittore Buzzi



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How do you think or would like people to describe you?

I don't know if I am able to describe myself...

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Tell us a little bit about the wedding day?

I met Mattia and Carolina during a photography workshop we were teaching at, we begun to agree on the vision about photography that we had, and they ended proposing to shoot the day in my personal way of seeing things, leaving the common ways of seeing at wedding home.

The wedding was a friendly day in a beautiful location in the Cinque Terre gulf area, with hundreds of friend hardly desiring to party along all night.

We build all the storytelling in our heads based on the sea and the trip that they had along the USA, while they recorded their memories on a moleskin diary...This was the spark that helped to build the story in my head.

I guess that pictures should tell that story about the sea, love, a trip, joy and deep party fun..


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How did you get into wedding photography?

It was one of the first jobs I had as an assistant..I dropped after a year for the posed-style that that studio had, but I ended up years later proposing my personal way of seeing adapted to wedding photography and it works pretty fine since it is a real chance to tell a deep story.

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How long have you been a wedding photographer?

10 years

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

What I search for is storytelling, I'm not and I don't plan to be just a wedding photographer... I refuse this philosophy of intense bookings and double dates on the same day that I see around, not because I think I am better, but because I don't feel it fits to my way of being.

For the definition of success that I like to have (a limited number of weddings in a deep way) I think that the human way is important. Today we have a lot of photographers and wedding pictures, many are similar to each other too...W

What you can't imitate are thoughts, what you see in a picture, what made you press the shutter button, what you're looking for, what thrills you...I'm going to work in an intimate way and the story is important, that gets built even by spending time together in a bar, having a dinner together, just learning about each other.

Pictures reflect this, I'm not into this “full frame and 1.4 lens” trend, I'm more interested in humans and their world, it is hard to explain in a short text... I try to think at what I would have liked as pictures of my wedding.
I search for something PERSONAL that I feel has a value.

Out there there are a lot of talented wedding photographers, but I keep looking at myself, doing just what I like and feel, even if it's totally out of usual editorial lines...I signed many contracts by people looking at my personal BW prints, without showing a wedding picture except what they already looked at on my website.

Another important thing is having always a good 2nd shooter close to you. Better investment than new cameras, for sure.


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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

I don't know what you mean as “Package”. Simple is usually better in any part of life. Less effect and more story I guess. Trends get old, old pictures in a box keep shining and giving you emotions.

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How do you advertise yourself and what for you has really worked?

I keep a blog, I post here and there, without getting stressed about it, I don't want a wedding booking overflow. Things go on the web for the content, no need to worry too much about SEO... Word of mouth is important.

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Why do you think people hire you?

For a good connection, I guess. Maybe they search for something different...I never thought about it.

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How many weddings do you average per year?

Absolutely no more than 15. I had a season of 30 in the past and I will never do it again, it can absolutely be done but is hard to follow my other projects in this way and they are as important for my wedding photography too, they are life, so inspiration.

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Whose wedding would you love to shoot?

No preference, people that I “feel”.

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If you were asked to shoot a destination wedding, where would you hope it would be?

Japan, I'm so attracted by that culture.

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What equipment do you have for a typical wedding day?

Fujifilm Cameras, film rangefinders cameras and Rolleiflex if I have to shoot film, all with single lenses no longer than 90mm, cause I need to be close. Polaroid when asked for guests and general fun.sked for guests and general fun.

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What is the most challenging thing about a wedding.

Feeling emotions.

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Do you have an approach to a wedding?

I try to understand the emotions between people and shoot what has the mood that they'll love to feel again in 30 years, that's not always easy...not possible if you have tight wedding deadlines, and this is why I shoot a short number of dates.

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Who or what inspires you?

Jazz music.

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Best & Worst marketing idea so far?

I never think about marketing.

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If you weren't a photographer, what would you be?

A writer probably. Collecting the refuses from magazines as I collect the ones from photography magazines. (LOL)

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Share your favourite image of the day and why?

Lopez-0001 the wedding shooting has been conceived from the sea a diary and a trip. That's more evident in the final coffee-table-album. Since the sea changes situations and brings from one mood to the other one...that's pretty strong in the slideshow we made for the guests..and we keep ending to the diary, so to the story itself.

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Do you have any goals for the future photography related or otherwise?

Just keeping make photography diaries and print them in limited copies for friends.

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What do you think is key to being a successful wedding photographer?

I don't really know...it depends from your definition of success.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

I loved Ascough's and Carlo Carletti approach, but I've not looked into those works for a long time now

You have to excuse me and I hope no one takes this as a superiority quote or offense because is not intended this way. But I don't find myself into the wedding industry. I observe a lot of good photography around, but it's not wedding photography...It may be because of the recent VSCO/1.4 approach that I don't feel mine or the fake “Fashion/Reportage” style. It looks like a pink unicorn in a teenage girl for my taste.

If I look for some inspiration I watch my books from Anders Petersen, Machiel Botman, Mermelstein, Moriyama, Eggleston...and so on...those give me ideas that reflects in my wedding thoughts.


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Proudest moment so far. Photography related or otherwise?

I'm not sure about the mean of this question, I just want to end saying thank you for this interview and your time, and to wish good luck to all the wedding photographers out there. We are in a really rare privilege for the work we do, just be sure to give something strong to remember, be happy and be yourself.

Thanks again.


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