Wedding Photographer Greene County Pennsylvania La Candella Weddings shoots a wedding at MAPS Air Museum, Canton Ohio, United States

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Wedding Photographer : La Candella Weddings  
Couple : Michelle + Johnathon Morris
Wedding Photographer Greene County Pennsylvania
Ceremony Location : MAPS Air Museum, Canton Ohio
Reception : MAPS Air Museum, Canton Ohio
Wedding Date : 30th August 2014

Tell us a little about yourself??

To start with, I have always been into art and photography ever since I was a toddler. I was raised to embrace creativity, whether it be music, art, or even just coming up with creative problem solving. I was always in love with learning, but my biggest passions were always in the arts.

In middle school, I brought 4 or 5 throw away cameras to camp with me every summer. (Much to the dismay of my mom who had to pay for getting them developed.) I was a shy kid, so even back then, photography was a way for me to make friends easier. (I even got the nickname Shutterbug at one point, among others, lol)

Along with photography, I have always loved drawing. My senior year of high school, I did an independent art class where I drew self-portraits in the style of Frida Kahlo with Prismacolors. I was obsessed with surrealism, and creating other worlds with my drawings.

I was originally a Music Marketing major in college, but decided Sophomore year to switch over to Photography. Between Junior and Senior year, I did my internship at Brides Magazine in New York City. That summer was a huge turning point in knowing sort of what I wanted to do with my life. At that time, I thought it was fashion photography.

Once I graduated from college, I worked hard developing my style, worked with tons of models, took jobs in the arts wherever I could. About a year ago, on a whim, I started reaching out to bridal designers. Over the year, I got to photograph several bridal look books, along with being the second-shooter for so many weddings.

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How do you think or would like people to describe you?

Creative, patient, and helpful.

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Tell us a little bit about the wedding day?

Michelle and Johnathon actually got married about two years ago before Johnathon was deployed to Afghanistan, so they never had an actual wedding celebration. They had their wedding at the MAPS Air Museum in Canton.

Cake-The White Flower Cake Shoppe
Caterer-Mr Mike's
Planner-All Events Planned- Brandi Hamerstone
Venue- MAPS Air Museum
MAPS Air Museum on site coordinator-Patricia Schwartz
DJ- Audio Extremes, Dwayne
Dress-Rina di Montella
Shoes-Blue by Betsey Johnson
Rings- brides Neil Lane Grooms Triton
Photo booth- Free Bird Publications
Cinematography- Shadow Studios
Seamstress- Wava Robinson
Earrings- Arabella Bridal Couture
Hair-Maureen Richard
Signage-Shine Bow to Toe
Officiant-Judge Todd McKenney

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How did you get into wedding photography?

I was sort of thrown into wedding photography :-). I did my college internship at Brides Magazine in NYC between my junior and senior years. Later that year, a friend who lived on my floor asked if I'd be interested in photographing her mom's wedding. Once I graduated college, I did a few weddings a year, but mostly focused on fashion photography. My style has always been very romantic/ethereal/fairytale-like, so my photography has kind of moved in the general direction of the bridal/wedding industry.

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How long have you been a wedding photographer?

I did my first wedding in 2008, and a few every year since then. It wasn't until this past year that I really made it a full-time job.

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

I don't know if I would consider myself a success yet. I'm definitely working on it though. Every photographer has a different way to market themselves and make money. I also do bridal look books for designers, and I would say that it has been one of the best ways to grow my business. (Especially in the slow season.)

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

I would say find what fits them the most. I HIGHLY recommend getting an album, because digital files will just sit on your computer forever. Also, don't ask for RAW (.cr2) files or copyrights. Most photographers will give printing rights. You hire a photographer for the final product (just as you would a chef or an architect), not the raw materials.

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How do you advertise yourself and what for you has really worked?

I have my website, Facebook, Instagram, and Twitter accounts. I also have listings on Wedding Chicks and Once Wed. However, I think I get the majority of my clients as referrals from other photographers.

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Why do you think people hire you?

I do things a little differently than most wedding photographers. I come from a background in fashion photography, and I also have a background in drawing, so the way that I photograph a wedding and retouch it in Lightroom/Photoshop is more of a fine-art style.

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How many weddings do you average per year?

I photograph my own weddings, and I second-shoot for other photographers. Last year I had about 20 altogether. I'm hoping to double that this year.

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Whose wedding would you love to shoot?

Jennifer Aniston

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If you were asked to shoot a destination wedding, where would you hope it would be?

Easy! Paris. I've been there before (in high school) but I have a bit of an obsession with anything French.

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What equipment do you have for a typical wedding day?

I always carry 2 Canon 5D Mark II's, a utility belt that includes extra batteries, extra CF cards, an 85mm lens, 50 mm lens, 24mm lens, and a couple of flashes with a Gary Fong Lightsphere. Then, I have a Pelican case that has all my backup equipment.

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What is the most challenging thing about a wedding.

I would say the fact that you have to mentally be there the whole day. Make sure you're here at this time, Make sure the limo driver doesn't speed off without you, be sure to get all the couple portraits done before the reception, deal with the sometimes crazy bridesmaids and family, etc. It really takes a certain kind of person to photograph a wedding with style and patience, and still give quality photos.

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Do you have an approach to a wedding?

Not really. I definitely apply my fine-art style to my photography with every wedding that I photograph, but each wedding is so different that you really have to be flexible. (For instance, you would photograph a rock 'n roll -themed wedding way differently than a wedding in a forest.)

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Who or what inspires you?

Fairytales! Haha, I love anything ethereal and romantic.

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Best & Worst marketing idea so far?

Best: Getting involved in the wedding industry by contacting bridal designers to collaborate on styled photoshoots and photograph their collections.

Worst: For me, bridal shows. I just can't seem to find the right brides for me there.

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If you weren't a photographer, what would you be?

A set designer. I adore coming up with concepts for backdrops and scenes. (I do it a lot in my photography already.)

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Share your favourite image of the day and why?


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Do you have any goals for the future photography related or otherwise?

I definitely want to start doing more destination weddings. Also, I would LOVE to get signed to an agency and do the campaigns for brands like BHLDN, Claire Pettibone, Pnina Tornai, etc.

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What do you think is key to being a successful wedding photographer?

There are a few things.

1.) Being able to market yourself well. If you're an amazing photographer, but brides can't find your work anywhere, it doesn't do much good.

2.) Communication- I strive to be very prompt in my responses to brides- even within minutes of receiving an email if possible.

3.) Follow-through. As a professional wedding photographer, I try to remain the 'constant' on a wedding day. Sometimes a wedding day can be crazy and stressful, and if you can be 'the calm in a storm,' brides will definitely take notice and (usually) become more calm themselves.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

Hunter Leone of Three Nails Photography is definitely one of my favorites.

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Proudest moment so far. Photography related or otherwise?

Quitting my full-time job as an e-commerce photographer for another company to pursue my own wedding photography business full-time.

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