Wedding Photographer Wiltshire Allister Freeman shoots a wedding at Berkshire, United Kingdom

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Wedding Photographer : Allister Freeman  
Couple : Rob & Adam
Wedding Photographer Wiltshire
Ceremony Location : Berkshire
Reception : Berkshire
Wedding Date : 6th October 2013

Tell us a little about yourself??

I’ve been a reportage wedding photographer for the last twelve years, working across the UK and overseas.

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How do you think or would like people to describe you?

I like to think that my particular style of reportage wedding photography is highly personal and evocative. I work a lot closer to the action than many photographers of a similar style do, this allows me to understand relationships more, listen out for punchlines and ultimately produce a more relevant series of images.

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Tell us a little bit about the wedding day?

Rob and Adams day was a very well planned affair, it all took place on Rob’s parent’s front lawn in Headly, Berkshire. I remember the day had a very warm and fun atmosphere and I produced some of my favourite images of 2012.

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How did you get into wedding photography?

Gradually. I started off in advertising and editorial and began to take on more and more wedding work. It’s the sort of business that takes a lot of effort to get off the ground, partly to do with competition but mainly because people don’t often want a newbie photographing their day, but persistence finally paid off.

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How long have you been a wedding photographer?

12 years.

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

Mistakes have been made, mainly with marketing, the most important thing is to learn from these mistakes. Best: word of mouth. Worst: venue brochures.

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

They should be looking for quality not quantity. Too many brides get obsessed with high images numbers but it’s unrealistic to expect a photographer to create 800 or so great photographs. Instead they should be looking for 200 to 300 exceptionally good images.

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How do you advertise yourself and what for you has really worked?

A lot of our business come by word of mouth now, it’s taken many years to get to this stage but the quality of enquiry is always strong.

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Why do you think people hire you?

I like to think it’s because I offer something slightly different in a very saturated market, there are many photographers producing reportage or documentary work but I feel I can offer a particularly personal variation of the style.

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How many weddings do you average per year?

As a company we average 130, 55 of those are my own

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Whose wedding would you love to shoot?


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If you were asked to shoot a destination wedding, where would you hope it would be?

New York, love it.

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What equipment do you have for a typical wedding day?

Two Canon 5d Mark 3 bodies, 35mm 1.4, 85mm 1.4, 16-35 2.8.

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What is the most challenging thing about a wedding.

This last season in particular it’s been guests with camera phones. They should be banned during the ceremony.

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Do you have an approach to a wedding?


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Who or what inspires you?

I always take great inspiration from the work of Ed Kashi, Sam Abel and Martin Parr

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Best & Worst marketing idea so far?

Venue brochures.

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If you weren't a photographer, what would you be?

Probably in psychiatry. I worked in hospitals whilst going though university and found it incredibly interesting.

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Share your favourite image of the day and why?


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Do you have any goals for the future photography related or otherwise?

To continue to build our collective. There are now three full time associates that I work alongside, all have a big involvement in developing the company, including our long term mentoring programmes.

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What do you think is key to being a successful wedding photographer?

The ability to learn and evolve.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?


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Proudest moment so far. Photography related or otherwise?

Well I have 4 children, I’m proud of them all in equal quantities.

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Visit Allister Freeman's Website  

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