Wedding Photographer Huntsville, AL White Rabbit Studios shoots a wedding at A Private Farm, United States

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Wedding Photographer : White Rabbit Studios  
Couple : Michaela & Kyle
Wedding Photographer Huntsville, AL
Ceremony Location : A Private Farm
Reception : A Private Farm
Wedding Date : June 15th 2013

Tell us a little about yourself??

My name is Ashley and I'm a photoholic and visual storyteller. I enjoy capturing moments of pure joy, bliss, and happiness. My husband and I also own a record store. Photography, music, and historic houses are my passions, and I'm blessed to have all of these elements in my life.

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How do you think or would like people to describe you?

Hopefully as a fun-loving, old soul who lives to make every day meaningful and memorable.

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Tell us a little bit about the wedding day?

Michaela and Kyle’s Summer wedding took place at a family friend’s farm in the middle of North Alabama. Surrounded by wheat fields and nestled in the mountains, it was the perfect place for their outdoor affair!

The ceremony took place under a GIANT tree, while the reception hosted lawn games, food and drinks, a photo booth, and a whole lot of dancing – seriously, these folks could cut a rug! One of their friends even recorded a Harlem Shake video during the party! It was awesome! There were smiles aplenty as folks celebrated the new beginning for Kyle and Michaela as husband and wife! It was such an honor to be a part of their day! Much love and many thanks to these two sweet souls and all of their friends and family!

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How did you get into wedding photography?

A family friend was in need of a wedding photographer after the one she booked left town 2 days before her wedding. At that point, I was really only photographing landscapes, still life, and houses. I thought it would be fun, and I really wanted to help her out. I fell in love with the entire process and knew immediately I wanted to pursue wedding photography as a business.

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How long have you been a wedding photographer?

I established White Rabbit Studios in 2009!

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

I was lucky to have a fabulous network of friends and family that helped spread the word when I first started. Every year business kept getting better, and eventually magazines and websites were featuring my work. I maintain a very positive outlook and professional manner. While I don't feel like I've made any "mistakes", any negative experience becomes a stepping stone and ensures I do things better than before!

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

Instead of selecting solely on "value", couples need to really connect with their photographer(s). As professionals invest more into themselves and their business, prices might rise - but just remember experience comes with a cost. Trusting your wedding day with a talented vendor will ensure consistent results.

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How do you advertise yourself and what for you has really worked?

I'm extremely thankful to still be able to rely on word of mouth. I'm also very fortunate to have publications to back up my credibility. I have a studio located inside one of the largest private art facilities in the US (Lowe Mill Arts and Entertainment) which provides a lot of exposure!

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Why do you think people hire you?

I think my friendly personality and laid back attitude attest to how comfortable I make the entire process. I really enjoy the entire process of the wedding, and I think it clearly shows when I meet with couples. I love being part of their day, as a witness and a photographer. My photographs are an extension of my heart, so it's wonderful to capture such incredible moments in life!

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How many weddings do you average per year?

Between 25-30.

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Whose wedding would you love to shoot?

Anyone in love! I would be thrilled to photograph weddings in unique and exotic locations!

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If you were asked to shoot a destination wedding, where would you hope it would be?

I love traveling, so anywhere really! My top five dream spots: New Zealand, Italy, Bali, Spain, and Hawaii!

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What equipment do you have for a typical wedding day?

My main cameras are 2 Canon 1Vs (equipped the following lenses: 85mm 1.2, 50mm 1.4, 28mm, or 100mm). I also use a Mamiya 645 AFD and RB67. My collection also has loads of fun film cameras including a Holga, fish eye, lomo, etc. My backup system is a Canon Mark 2 and 5D classic.

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What is the most challenging thing about a wedding.

Having to be ready for anything at the drop of a hat! While most weddings run smoothly, there are occasional hurdles to get through. I always find it important to try to keep everyone calm and ensure them the most important thing is their marriage!

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Do you have an approach to a wedding?

I love photographing weddings with very little or no direction. I enjoy the day to unfold as I capture the memories while remaining unobtrusive. I will happily offer advice on styling, posing, and the like if it's requested, but my favorite photographs are often the candid beauties that come from letting the day remain organic and real.

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Who or what inspires you?

I'm inspired by the world around me and I love to surround myself with those that maintain a positive attitude on life. Some of my favorite artists are Dali, Warhol, Pollock, and Tenniel. My favorite story is Alice in Wonderland and I draw a lot of inspiration from the story and meaningful quotes.

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Best & Worst marketing idea so far?

My best marketing idea was hosting my own bridal fair! It was a great way to meet like-minded vendors and couples in my area. While I don't feel I've had any horrible marketing ideas, I've learned to only put my cards in places that attract my ideal clients…and not just go willy nilly putting them up on every bulletin board I see.

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If you weren't a photographer, what would you be?

My husband and I own a record store, so I would probably do more of the business side of that. I would also like to own a vintage shop/bridal boutique. I have my real estate license, so I would most likely focus on that more if photography wasn't my full time gig.

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Share your favourite image of the day and why?

Michaela and Kyle had JUST said their vows, sealed them with a kiss, and were walking towards the beautiful setting sun. They shared a quick kiss and I caught it right in time! I love how the image is natural, romantic and sweet.

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Do you have any goals for the future photography related or otherwise?

I now shoot primarily with film, so I'd love to have my own darkroom and film processing area. It would also be wonderful to open the studio up to other aspiring photographers looking to get their feet wet with film - or to offer a service to professionals that shoot film. I am also drawing up plans for a vintage bridal boutique that will hopefully be an extension of my brand!

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What do you think is key to being a successful wedding photographer?

I think maintaining a professional, yet fun attitude allows me to adapt to all of the different weddings I photograph. I treat every wedding with the same importance and aim to deliver images that are beautiful and timeless that clients will one day call family heirlooms.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

I try not to compare myself to others, but I do have lots of friends that photograph weddings. Their work is invigorating and stimulating…and I'm proud to call them friends!

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Proudest moment so far. Photography related or otherwise?

There is something awesome about seeing my work printed. When Southern Bride magazine called me to photograph their fashion spreads for their next issue literally made me fall out of my chair with excitement! It was a fabulous experience and I have worked with them several times now. My images are seen throughout multiple issues and I've landed the cover a few times. Also, when BRIDES contacted me about featuring several weddings, I was in total shock! It's been invigorating building up relationships with editors of award winning magazines!

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