Wedding Photographer Berkshire Alexis Jaworski Photography shoots a wedding at , United Kingdom

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Wedding Photographer : Alexis Jaworski Photography  
Couple : Jag + Dat
Wedding Photographer Berkshire
Ceremony Location : Streets Of London
Reception :
Wedding Date : -

Tell us a little about yourself??

Originally from Peru, I have lived in Italy (Rome) and Belgium (Liege) before settling in England 15 years ago. Proud father of two little boys!

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How do you think or would like people to describe you?

I am fun to be around, determined and very responsible. I do what I say I will do and on time

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Tell us a little bit about the wedding day?

This was a lovely pre-wedding shoot for Jag and Dat. They wanted to capture the London feel in a summer day. I like to keep my engagement shoots as relaxed as possible to fit in with my reportage wedding photography style.

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How did you get into wedding photography?

I was shooting portraits and commercial photography. A model insisted that I shot her wedding abroad the following year. I agreed to do it and charge a normal rate for a wedding photographer but would train myself and second shoot to gain experience before her wedding. I shot a lot of weddings before hers and loved the experience of shooting weddings. She was delighted with the images from her wedding. I haven't looked back since.

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How long have you been a wedding photographer?

I have been a wedding photographer for over 3 years now, shooting around 40 weddings per year.

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

The main success is of treat my wedding photography business as a business. My background prior to photography was in business and I have applied similar techniques that I would have recommended to larger clients in my management consultancy days.

Client satisfaction is of extreme importance to me as is the quality of deliverables. The easy mistakes are around spending too much money on gear that you never use and changing my mind on packaging, branding and websites which has incurred costs to the business.

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

All bride and grooms are different however, in my opinion, priority should be set on choosing the best photographer that they can choose. By best I mean the one that is better suited to their style and that they feel a connection with. Ideally, if budget allows, they should allow for an album, it is the best way to view and conserve images. Engagement shoots can be fun but they are not for every couple. I do not include them in my packages (they are charged at additional cost) and I would say that approx. 15% of couples that book me decide to go for a shoot.

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How do you advertise yourself and what for you has really worked?

There are different ways of advertising, however referrals are for sure the strongest enquiries and more likely to convert into a booking. A previous couple or someone attending a wedding has recommended you, that is extremely powerful!

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Why do you think people hire you?

I think that people hire me because of my professionalism and my style. People that hire me generally have a strong emphasis on having a relaxed day and maximizing the time they spend with friends and family. They like real moments, which is what I specialize in.

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How many weddings do you average per year?

I shoot 40 weddings per year.

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Whose wedding would you love to shoot?

I do not have anyone in particular in mind. I like weddings as each and one of them is different, with lots of emotion.

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If you were asked to shoot a destination wedding, where would you hope it would be?

I recently came back from Istanbul (for street photography) and I would love to go back as I fell in love with the city. So if I was asked today, Istanbul would be ideal and my choice!

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What equipment do you have for a typical wedding day?

I generally shoot with 2 camera bodies and a 35mm lens on one and a 85mm on the other. This season I was using Nikon D4 but I have just changed to Nikon D750. I generally carry a 24-70 in my bag as well as a back up and then I have in my car a 16-35 for some occasions. I have a couple of flashguns and video lights for whenever I need them.

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What is the most challenging thing about a wedding.

I really enjoy engagement shoots. As I do not offer them as part of a package people are generally excited about doing them. Often, people will be nervous to start with but I have learned how to create a relaxed and happy environment for the shoot from the beginnings and we generally end up having a really good time.

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Do you have an approach to a wedding?

I generally start as a walk, taking wide shots to let people relax and get into the mood of the shot. The least direction the better. I ask couples to chat about anything they like as long as it is happy/fun so that their faces are smiling and relaxed. As the shoot goes on, I will do a few poses but generally it will be fairly relaxed too, I do not like directing too much.

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Who or what inspires you?

People inspire me and what goes around generally inspire me. At the moment, I am enjoying a lot of street photography and I try to incorporate some of it in my wedding work. I like to look at photographers work, but not necessarily wedding photographers. Currently enjoying Alex Webb and Joel Meyerowitz. I am also reading a book from David du Chemin around vision.

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Best & Worst marketing idea so far?

Not really sure. I don’t think that advertising on blogs and magazines works very well, especially magazines. I think that recommendations are the best way to establish a client base so I ensure I provide the best possible service in all areas.

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If you weren't a photographer, what would you be?

I used to be a management consultant and changed not that long ago to be a photographer. Not ready for a change yet!

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Share your favourite image of the day and why?

My favourite image has the couple standing in a busy London road with the shard in the background and the couple looking at each other. The pose has a bit of attitude and you can make clearly that it is London, with a black cab also on the left of the image. On the image there are some passers by with bags which add more reality to the scene. The light is beautiful too.

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Do you have any goals for the future photography related or otherwise?

My immediate goals are to continue strengthening my wedding business and getting even more established. I want to carry on improving both my wedding and my street photography. If time and finances allow, I would like to get more involved with NGOs whether it is in a photography initiative or simply help.

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What do you think is key to being a successful wedding photographer?

Obviously, it helps creating lovely images that meet what your clients like. But the main key is to run a successful business.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

I do not tend to look at a lot of wedding photographers work anymore but I do look at your website and other competition websites to see who has won awards and the level of entries. I have a few friends who are wedding photographers and of course I look at their work when they post links on Facebook or Twitter.

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Proudest moment so far. Photography related or otherwise?

Being a parent, I am extremely proud of my children and almost every day there is a reason for being proud, they learn and change so quickly! Photography wise, I am simply proud of being able to have changed careers and make a living out of wedding photography while having happy customers. Wedding photography gives me the freedom during the week to pick up my children after school/nursery and spend quality time with them! In fact, it is time to go as my 4 year old son is asking for tickle time! :-)

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