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Wedding Photographer Ascot Bianco Wedding Photography shoots a wedding at Brides parents house, Ascot, United Kingdom

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Wedding Photographer : Bianco Wedding Photography  
Couple : Emilie + Ben
Wedding Photographer Ascot
Ceremony Location : Ascot
Reception : Brides parents house, Ascot
Wedding Date : 2nd August 2014

Tell us a little about yourself??

I'm an Italian photographer currently living in London: I truly love this city and I feel very lucky to call it home. I think I can say I've quite a wild imagination, I can spend hours imagining stories even behind an old chipped cup or ancient dusty book when I walk through a flea market (one of my favorite activities I have to say). Actually, I believe that imagination is an highly underrated life changing (and sometimes life saving) muscle and I enjoy every activity that can keep my imagination trained.

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How do you think or would like people to describe you?

I think some people could describe me as a naive person: I always try to be and behave as the person I want to be, and sometimes this can make me seem a bit unrealistic. I wouldn't agree though, it's not that I don't realize that it's not all about kindness and love out there, it's just that I want to give the best I can no matter what. There's a quote that I love: “Softness is not weakness. It takes courage to be delicate in a world this cruel.


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Tell us a little bit about the wedding day?

It was a bright August Saturday, there was a gentle breeze and we spent the morning in the beautiful Coworth Park Hotel while Emilie was getting ready. She was wearing a wedding dress that her own mother did for her (she has an incredible bridal boutique http://www.lyndayong.com/), and it was moving to see her sewing some last details with so much love that morning as well. We went to the little charming church with an amazing old Westfalia van, I loved it!

After the ceremony we went to Emilie's parents house, that was transformed to a camping site for the occasion creating a cheerful, colorful and nice atmosphere. One of the things I loved the most has been the surprise their friends did to them, invading the dancing floor wearing masks with bride and groom faces on it! It was super fun and truly surprising!

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How did you get into wedding photography?

The first time I took picture of a wedding day I actually didn't wanted to, but this friend of mine insisted so much that I eventually said yes. I felt a lot of pressure and I was a bit unsure about what I was doing, but when I gave them the pictures and saw they were so happy I realized that I did something that would have been treasured in their family for the years to come and this made me feel incredibly fulfilled. I was used to be a business consultant before and it never made me feel that way, so I shot a couple more and I decided to do this full time.

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How long have you been a wedding photographer?

This is my third year as full time wedding photographer.

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Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?

I think the most important thing is understand what 'success' means to you: there's no definition of success that works for each and everyone of us, there's no such thing. It also changes according to your life changes from time to time, and constantly seeing other colleagues success stories online through social media could make you feel lost.

You need to deeply understand what success means to you and stick to your guns: maybe you want to have more family time and less commissions, maybe you want to travel instead, every thing is fine and works as long as you are on your own path, with your own goals clear on your mind. I think the main mistake I sometimes do is to loose myself looking at other professionals' work, comparing my beginning with someone's else 'middle' and so on: I know that my best comes out of me when I work with myself and not against myself.

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What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?

Again, whatever it makes them feel completely happy and satisfied, no matter what it is. I always try to help who contacts me to find the perfect match with for them (suggesting other colleagues' portfolio for examples) in terms of aesthetic, budget and so on… sometimes this means to lose a client but I think this is for the best anyway: for all the passion we can put into our work, this is work for us, while for our clients are the memories of one of the most important day in their life. They deserve the best possible fit.

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How do you advertise yourself and what for you has really worked?

I advertise through blogs and publications, but I have to say my favorite is the word of mouth: I'm lucky enough to have lovely clients and they are the best and most authentic ambassadors of my work.

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Why do you think people hire you?

I think that they can sense my effort on working together, respecting their vision of the day while I shoot with my personal aesthetic. My brochure has been designed with this insight as well, there are very few pictures in it and many illustrations: this is because I don't want to show my clients what I did with other couple, but I want them to be able to imagine what we can do together. I want to show them my world, and let them be as free as possible to see themselves in it. My whole brand works in that direction.

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How many weddings do you average per year?

Since I'm working full time since 2/3 years it's hard to set an average, but I would say around 20/25 per year is a good guess.

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Whose wedding would you love to shoot?

I love to shoot very different kind of weddings, but the common trait for me is to see the bride and groom's personalities in them. I love when a wedding is truly their personalities, their vision, their party, their way to celebrate love.

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If you were asked to shoot a destination wedding, where would you hope it would be?

I have to say that this year I was (and I'll be) lucky enough to travel to some of the top destinations on my list, including the Isle of Skye and the Caribbean. I'd love to shoot in Japan and in New York, I really hope to have this chance anytime soon.

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What equipment do you have for a typical wedding day?

I use two Canon 5D (mark II and III) and most of the time Sigma Art 35mm 1.4 and Canon 85mm 1.8. I also use a 20mm and 50mm but the first two are definitely my favourite.

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What is the most challenging thing about a wedding.

To me is always about the pressure of creating something that is going to last a lifetime with no margin for errors or tiredness, lack of inspiration or illness. It's quite a demanding job.

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Do you have an approach to a wedding?

Eyes and heart wide open. Let the people enjoy their day: it's their wedding, not my photo shoot.

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Who or what inspires you?

I'm hugely inspired by lives of people who decided to be faithful to themselves, no matter what. It's much more about the person than the production to me, I've always been more fascinated by the path more than the results. I love the story of Frida Khalo for example, the way she always fought against all the odds, her love for life. I admire Peggy Guggenheim's dedication to sharing art and creating connection between artists. I love Joseph Cornell's way to wandering all around the world just by building its wonderful art pieces.

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Best & Worst marketing idea so far?

Printing my images: once 'virtual' was magic, now it's the opposite.

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If you weren't a photographer, what would you be?

I think I'll probably run an antique shop. But it's not totally out of my horizon, there are few things changing in the website in the next months… stay tuned!

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Share your favourite image of the day and why?

I love this image because all the decoration they had they were done by themselves: Emilie really wanted to get married in her parent's garden, it meant so much to her… I loved that all the family got involved into the preparation of the party and that they put so much effort in the decorations. I wanted them to have a special memory about all these love made visible they got on their wedding day.

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Do you have any goals for the future photography related or otherwise?

I don't think I can count it as a 'goal', but I'm getting married myself in few months and my plan is to enjoying this moment of my life as much as possible.

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What do you think is key to being a successful wedding photographer?

Always being in contact with yourself, always been centered. Doing what makes you fell good. Working hard and honestly.

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Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?

There are a lot of professionals in the industry who I admire, I love Nirav Patel's refinement and taste for shadows, MK Sadler and Teneil Kable for their elegance, Cinzia Bruschini (who I have the privilege to call friend) for her continuous research, The Kitcheners for their unequalled attention for editing and Samm Blake for her impeccable storytelling and style.

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Proudest moment so far. Photography related or otherwise?

When I was starting I sent my very first wedding ever (the one I didn't want to shoot) to the International Photography Awards: I got an honorable mention but I the email went into the spam folder, so when one late evening I was looking at the online gallery and I saw my pictures it was a total surprise, I was so overwhelmed that I called my mother crying in the middle of the night! I couldn't believe it, it was a little thing maybe but I was so proud of myself, and so grateful as well.

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