Wedding Photographer London PAOLA DE PAOLA PHOTOGRAPHY shoots a wedding at London, United Kingdom
Tell us a little about yourself??I'm originally from Italy but now live in London with my family.
My love of photography goes way back to the days of films. I absolutely adore super 8, and Polaroids. After my Fine Art degree in Italy I moved to London where I studied post degree photography at LCC.
I started my photographic career working for Record companies and Music Magazines. I consequently started working for Getty Images UK as a high end digital retoucher, more precisely for Contour Celebrities. During this time I was able to build a very deep understanding of the photographic industry.
Fifteen years experience with Getty UK has proved invaluable. As a natural progression Paola De Paola Weddings was born.
How do you think or would like people to describe you?Honest, caring, approachable, creative and professional.
Tell us a little bit about the wedding day?I feel deeply connected with Beth & Antonio, for various reasons. Antonio is Italian and so am I. They are quirky creative, laid back and practical people, so am I.
'Bring Ben to the wedding' (the pug) was something I said half jokingly. I'm really happy he came along. He gave the wedding a young free spirit twist.
How did you get into wedding photography?I have been in the imaging industry since 1992 and after 15 years with Getty Images UK as professional retoucher I was made redundant. The new waves of wedding styles and the different way of getting married was a fun way to start being a professional photographer again.
How long have you been a wedding photographer?Over two years now.
Can you share how you've made your wedding photography business a success? Any mistakes you made along the way?I always take time to meet my clients for a friendly relax chat, it's absolutely essential. I need them to trust me totally. It's about you, the way you care and the way you are, and of course, you need to have an eye!
What do you think a bride or groom should be looking for and not looking for in terms of wedding photography packages?Please, please realise that after the big party and all the dancing memories fade the only thing you have left behind are the photographs. Look at the photographer's work, if you like it go for it, don't let the money dictate your choice.
How do you advertise yourself and what for you has really worked?Meeting people in person works for me, I'm active in the social media and present in Blogs.
Why do you think people hire you?They trust me creatively and they know I will not let them down. I'm a caring person and I will go that extra mile for them.
How many weddings do you average per year?Not many by choice as I have a young family, and for me quality is more important that quantity. I want to feel I have time for everyone, as I run a tailored bespoke service.â€¨â€¨
Whose wedding would you love to shoot?The wedding of someone that has done something remarkable in the name of love.
If you were asked to shoot a destination wedding, where would you hope it would be?No doubts Bali. I love the country and the people's attitude towards life.
What equipment do you have for a typical wedding day?Canon camera with various lenses prime and zoom, flash and continuous light.
What is the most challenging thing about a wedding.
Do you have an approach to a wedding?I always do a recce of the location before the big day. Plus, I contact the various parties involved in the day, such as the vicar, the event manager, and the videographer. Also I check my equipment.
Who or what inspires you?Martin Parr, Athletes of the para Olympics, and every day people that despite problems can carry on with a smile.... I can definitely think of few
Best & Worst marketing idea so far?Worst...paying money to a well know UK bridal marketing company.
If you weren't a photographer, what would you be?Definitely a stylist!â€¨â€¨
Share your favourite image of the day and why?This one. Because it's fun, different, creative, nondescriptive and cute.
Do you have any goals for the future photography related or otherwise?Establish my name and define my presence in the alternative wedding market.
What do you think is key to being a successful wedding photographer?Keep pushing yourself particularly in the quiet season. You must be self motivated and organised.
Are there any other wedding photographers whose work inspires you, can be a well know photographer or somebody you've stumbled across?Elisabeth Messina. Sue Bryce, to mention a few
Proudest moment so far. Photography related or otherwise?To be in the second round of the Taylor Wessing Photographic Portrait Prize 2013. Also, to have published my own book which now sits officially at the British Library next to many well known authors.
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